As you grow your franchise, it’s imperative that you find the right franchise owners; ones that will help keep your brand consistent, authentic and successful. Selecting the right man or woman for the job can be tricky, as a resume doesn’t reveal anything about an individual’s aptitude or resiliency.
The franchise industry is really hot right now, meaning there’s a big need for new franchise owners. The problem is that franchisors are competing for the same people. There is only so much of the population that has the money and expertise to be a skilled franchise owner, so how do you quickly figure out who is a good fit and who’d be better off in Corporate America?
If you’re looking for new franchise owners for your growing brand, it’s important that they know how to find information about your organization and the opportunity. It’s great to have an announcement on your website, but that can’t be the only action you take. Interested franchise owners may be looking elsewhere for opportunities.