As you grow your franchise, it’s imperative that you find the right franchise owners; ones that will help keep your brand consistent, authentic and successful. Selecting the right man or woman for the job can be tricky, as a resume doesn’t reveal anything about an individual’s aptitude or resiliency.
As a franchisor, it's always in your best interest to provide your franchisees with resources to help build the business. The tricky part about franchising is keeping everything -- from bookkeeping to social media to customer service -- the same across all locations.
As a franchisor it is very important to keep up with trends and happenings in the franchise world. We've been in the franchise industry for well over a decade now and we've found the following resources to be great support:
Franchise Times is the place to go for franchise news. You can learn about opportunities, trends and basic happenings in the franchise world, as well as find out about conferences and events.
While franchising has increasingly become popular and successful in the US, Dubai is currently the hotspot if you’re looking into buying a franchise. According to Franchise Times, The United Arab Emirates have great government programs that encourage small business ownership as well as existing local companies to franchise.
The franchise industry is really hot right now, meaning there’s a big need for new franchise owners. The problem is that franchisors are competing for the same people. There is only so much of the population that has the money and expertise to be a skilled franchise owner, so how do you quickly figure out who is a good fit and who’d be better off in Corporate America?
You've put some information on your website and you've made some phone calls, but you're not seeing much traction in terms of seeking franchisees. The best way to get your message heard by the most amount of people possible is to utilize social media platforms.